How to design an effective trade booth Small companies enter the public eye, new products get announced and major players give projections. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths. Most people who visit trade booths remember it even more than they remember the products announced or presented. With so much riding on how your trades show display, you have to look at it seriously. However, there are some major questions that one has to answer when designing a booth. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. All these considerations will be looked at individually below. Sizing of the booth Trade shows come in various sizes and shapes, and so should the booths. Large booths are required for large booths such as the consumer electronics show. CES show booths are notorious for being multi-million dollar affairs that take up large amounts of space and are attractions all by themselves.
Doing Tradeshows The Right Way
However, not all shows require large booths. If one does not have a million dollar exhibitions, it is very important that the booth size is not as big as such. The booth should however be large enough to catch potential customer’s eye. How large should the booth be then? The other thing to consider is the display so as to determine the size of the booth.
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Compare Your Trade Show Booth to Other Booths Two points to consider here include looking at what your competitor are doing and what you have done in the past. past designs are to be looked at because, they enable one to keep up with already established themes. Brand retention applies to the displays as well as product development. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation. For one to remain competitive, they have to look at the competitors booth. The booth should be similar to that of the competitors so as not to be left behind time. The cometitors past booths also helps one to be able to anticipate what they may bringing next. There should be no imitation of designs, they should only be similar. For instance if an open air display is what everyone is doing, do the same too. Products and Booth designs One has to remember their product. This is because the biggest mistake that a company could ever do is building a brand that does not highlight its products. Building a booth full of sounds and light unrelated to your products gives one poor industry rating.